Do you love to craft as a hobby? Why not take that hobby to the next level and start selling your handmade products at a craft fair? Setting up your booth and advertising your small business can be a fun experience when you know how to do it right. Don’t worry if you’ve never sold your products at a craft fair; we have all the tips you need here!
Visit Different Craft Fairs and Find the One for You
Not every craft fair will be set up the same or feature the same types of crafts/products. The items you craft might align with one fair over another. Visiting different craft fairs in your local area will give you an idea of whether you might succeed at that particular event. Plus, walking through the various booths can inspire you when setting up your own.
Find Your Equipment
Usually, craft fairs will not provide you with any resources to display your products. Therefore, you need to bring your own equipment. Some items you might need for your booth include tables, tents (if the event is outside), business signs, a cash box, product inventory, and merchandise bags/boxes. You can keep this equipment stored securely in your home to reuse it for other craft fairs.
Creatively Market Your Small Business
How will customers know what your craft booth entails or where you’re selling your products if there is no creative marketing for your small business? Choosing the right marketing tools could ensure repeat business for craft fair customers. For example, building a social media following can market your business for free and get your name in front of a broad audience.
Generate Brand Representation
Generating brand representation allows customers to know that your products come from your business. This might include your brand name, logos, symbols/motifs, and more. When a customer associates your creations with your brand, it creates better customer loyalty. Consider labeling products with your logo or packaging items for customers with branded boxes or custom ribbons.
Determine Payment Options
When you start to sell your homemade products at craft fairs, how will your customers pay for their items? To make this easier, you could accept cash payments, Venmo, or credit payments with card readers. Cash is always the easiest option, but not everyone keeps it in their wallet. Venmo is your next best choice because it’s quick, simple, and easy, and many people already use it for various purposes.
If you’re just beginning to sell your handmade items, having a booth at a craft fair is a great place to start a small business. Remember our tips for a successful first event! If you’ve sold products at a craft fair before, what do you include when you set up your booth?